Zenith is a conceptual athletic training facility. The project consists of a mobile app and website, complimented by various branding elements.
Because I was working with geometric shapes I found it easier to start right off the bat in illustrator once I knew the overall style I was going for. Of course rough sketches were made initially but the problem solving all happened in illustrator. Creating letterforms that would fit together while keeping consistent spacing was the what would really solidify the logo.
Zenith Poster Series.