Pinnacle is a UI/UX project aimed at the development of a hiking app. With the growing interest in technology and the slowly diminishing interest in actual physical activity, I wanted to design around the concept of gamifying adventure.
The Pinnacle logo started from this idea of travel. I wanted to use the location pin icon in some way to express this concept. The triangle is also a key icon that in this case represents the name of the app, Pinnacle. The app strives to help you improve your health as well as compete with others for the best scores. No matter what you choose, you are working to conquer an obstacle and reach the pinnacle (the highest point, the most successful point).
Once the concept was thought out the process of design was started with very rough sketches. This was to get the initial idea of where things should go before we even jump into wireframes.