Diveology is a one page conceptual website that covers the ins and outs of the insane sport known as free diving. Free diving is the act of diving underwater with only one breath of air. It’s a fascinating skill set that requires hundreds of hours to develop and years to master.
I wanted the Diveology logo to be sleek and athletic looking as it is representing an underwater sport. I used the concept of a fin or whales tail to create the shape you see to the right. The fin shape also act as a downward pointing arrow as freediving consists of diving straight down. The center of the logo has a trident to further represent the sea and those who attempt to master its waters.